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Building an online presence

PFR Services

A showcase website that reflects the seriousness of a family-run industrial maintenance company.

PFR Services

Client's need

A complete rethink: new design, better performance, and improved search visibility.

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The context

PFR Services is a family-run industrial maintenance and electrical company, founded in Liège in 2021. The founder had built a first website himself to get started quickly.

The problem

That homemade site no longer matched the seriousness of their hands-on expertise, and made it hard for SMEs and industrial clients looking for a reliable contractor to get in touch.

The thinking

Rather than starting from a generic template, we first took the time to understand their four service areas and how an industrial prospect evaluates a contractor before reaching out.

The solution

A complete redesign: a new structure built around their four service areas, a new visual identity, and their team and partners put front and center.

The result

An online presence that finally matches their hands-on expertise — something they can now confidently point every new lead to.

What if it were your business?

The same principles could apply to:

  • redesigning the site of an SME whose business has evolved since it was founded
  • a multi-activity site that needs to speak to several different audiences
  • a family business looking to professionalise its online image
  • a new business launch that needs visibility

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